Free Library of Philadelphia

Recent Posts
Tags
Free Library Blog
Home > Blog > December 2011 > Happy Birthday to Ferdinand the Bull!
Selfridges celebrated their 30th anniversary with a tribute to Ferdinand
Selfridges celebrated their 30th anniversary with a tribute to Ferdinand
Buttons, unsuitable for pants-fastening
Buttons, unsuitable for pants-fastening
Dummy of The Story of Ferdinand
Dummy of The Story of Ferdinand

With 2011 coming to an end, we want to recognize the 75th anniversary of one of our favorite children’s books: Munro Leaf and Robert Lawson’s The Story of Ferdinand. Published by Viking Press in 1936, the book has been translated into more than 60 languages (including Latin!) and the rights have recently been acquired by Fox Animation Studios, who plan to make a full-length animated film. Of course, we’re partial to The Story of Ferdinand here at the Free Library since we are lucky to have the papers of both author Munro Leaf and illustrator Robert Lawson in our Rare Book Department.  The Munro Leaf papers were donated by his wife Margaret Leaf in 1977-1983 and the Frederick R. Gardner collection of Robert Lawson was donated by the avid collector Gardner in 1969-1977.  Both collections are the largest source of materials for both Lawson and Leaf, and thanks to a CLIR-funded “Hidden Collections” grant, we were able to process these amazing materials and make them available to researchers.

Munro Leaf wrote The Story of Ferdinand for his friend Robert Lawson. Lawson had already received some recognition for his children’s book illustrations, but complained about the lack of artistic freedom inherent in illustrating other authors’ books. Ferdinand was to be a showcase for his incredible talent with pen and ink.  One of the most popular items in the Munro Leaf papers is the original handwritten manuscript Leaf claimed to have dashed off in twenty minutes.  While the book was an immediate hit in September 1936, it was not without controversy. Coincidentally published in the early days of the Spanish Civil War, the story about the Spanish bull who would rather smell the flowers than fight was interpreted by some as a pacifist fable.  More elaborately, letters to Leaf accused him of “the laissez-faire theory of economics seconded by the bourgeois ideology of utility,” “Red propaganda,” and “Fascist propaganda” (New York Times November 20, 1937). Leaf had a simpler motive: “It’s a happy-ending story, about being yourself” (Washington Post June 25, 1967).  As time passed and Ferdinand became a permanent part of the culture, the controversy wasn’t the only thing to fade. In 1968, a friend sent Leaf a clipping from the Washington Post which recommended buying The Story of Ferdinand at Brentano’s Book Store, which had “a version by Munro Leaf” (December 17, 1968).

While we are excited to see what Fox Animation Studios produces, it will not be Ferdinand’s first time on film.  In 1938, Walt Disney Productions released the short film “Ferdinand the Bull” (you can find it on YouTube) which won the Academy Award for Best Short Subject (Cartoon) the following year.  Unsurprisingly, the film release included a diverse array of merchandising opportunities for Ferdinand.  Among the Walt Disney Enterprises ephemera in our collection, there is a Ferdinand pencil sharpener, fabric swatches, a charm bracelet, and some adorable decorative buttons memorializing Ferdinand and the unfortunate bullfighters.  We also have two original painted animation cels from the Disney film which really put into perspective the enormous undertaking of a classically-animated film, even one only seven minutes long.

Disney may have been the highest-profile adapter of The Story of Ferdinand, but it was hardly alone.  Our favorite unexpected adaptation is the program from “The Ballad of Ferdinan’: A Folk Rock Opera” from 1972.  For slightly more historical interest, we also have a number of materials, including photographs and the script, from the 1939 marionette play adaption done by the WPA Federal Theatre Project. Another puppet-related highlight is the Puppet Theatre of Ljubljana’s “Zgodba o Ferdinandu” (produced in 1978), and while Slovene fluency would be helpful to anyone reading the program, the photographs require no translation.

We can’t help but get carried away with all of the exciting Ferdinand materials here at the Free Library, and we hope you’ll check out our Facebook page for updates or make an appointment to come visit the collections at the Rare Book Department.  We’d be remiss not to mention one last masterpiece: the dummy of The Story of Ferdinand, made by Robert Lawson in 1935. The dummy, which is a mockup of the future book, includes the full text and elaborate graphite sketches that Leaf and Lawson used when shopping the story to various publishers.  In fact, the copyright page credits “So-and-So Press,” waiting for the lucky publisher to recognize a masterpiece. While the dummy includes some corrections to the text, it is no surprise that the end remains unchanged: “He is very happy.”

-Caitlin Goodman

Tags: CLIR Grant, Children's Literature Research Collection, Exhibitions, Rare Book Department, archives, art

Share:
Comments
Fri, December 30, 2011
This was such fun to read - at 76 I am a year older than Ferdinand, a fondly remember having it read to me - must go rummage through my boxes to see if I still have it - for my great-grandson, for whom there is a "book shower" in January !
Toni Kellers - Bucks County
Wed, February 22, 2012
Robert Lawson is an artist's artist. His ink drawing style is wonderful. I adore the illustrations of 'Ferdinand the Bull' - especially the page of Spanish faces from the crowd. Munro Leaf and Lawson's work seemed such a perfect fit... I would have loved to have stood by the drawingboard of Lawson and watched him at work.
Audrey Burtrum-Stanley - Arkansas
Fri, June 22, 2012
this website is pretty good and i like to spend time here aydesign.net
aydesign - Turkey
Sun, December 02, 2012
It's really useful website and I would like to share with all of my friends. I love arts and I think this place will help me to improve my skill of arts. Sherry http://www.beautifulstrokes.com
Sherry - Canada
Leave this field empty
Add a Comment to Happy Birthday to Ferdinand the Bull!
Name
Email (Your email is kept private and will not be shown publicly)
Location (Example: Philadelphia, New Jersey, South Philly, Germantown)
Comment

Note: please do not alter the following two fields.