In a few short weeks, you will notice limited commercial advertising on the Free Library’s website in an effort to generate new income that will support Library services and innovations. Below are basics about the program:
Why is the Free Library pursuing website adverting? Over the past five years, our budget has become increasingly tight and we have needed to look for new streams of funding to complement the operating dollars provided by the City of Philadelphia and the Commonwealth of Pennsylvania. In response, our new Strategic Plan charges us to strive for increased private support to supplement this public funding. Library leadership and the Boards have determined that website advertising is a key part of this plan.
What will we see on the website? The website advertising plan allots for banners and sidebar advertising. The Free Library will ensure that all advertising is appropriate for Library audiences.
Do other non-profits allow advertising on their websites? Yes. Libraries, public radio stations, public schools, and many other non-profit organizations are seeking new sources of funding in tough economic times, and this often includes on-site and website advertising.