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Home > Blog > May 2007 > Indie Rock Doc Filmmaker Turns Lens on Typographical Superstar

Best-known as the producer of films about bands like Wilco and Death Cab for Cutie, Gary Hustwit has taken on the role of director with his latest project, a feature documentary about a font. That's right, a font. Helvetica examines the popularity of the 50-year-old sans-serif mainstay as part of a "larger conversation about the way type affects our lives." If you don't already have a sense of how ubiquitous Helvetica is, consider that it's been used in corporate logos for Target, American Airlines, Sears, Toyota, BMW, Nestlé, Verizon, Staples, Panasonic, Evian, Crate and Barrel, and the Gap, just to name a few. Hustwit's film can currently only be seen at film festivals and special events, but a wide release seems to be on the horizon.

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