The decade of excess did not disappoint in the realm of horror. Rapid technological growth created a consumerist landscape in which nearly everything--dolls, puppets, pets, televisions, entire houses--was fair game for demonic possession and evildoing. As pop culture became increasingly youth-driven and marketing to children was deregulated, the role of children (and their possessions) in horror movies took on new dimensions. The Poltergeist trilogy, in particular, makes prime use of this potential.