The Lobby Card and the Pressbook
As early as the 1910s, studios sent “pressbooks” to newspapers and exhibitors. These illustrated trade publications contained ads and movie plots, and suggested to movie exhibitors how best to market specific films, which often included crazy gimmicks. They would also offer other film accessories, including posters of varying sizes, to purchase. Shown here are pressbooks for Monna Vanna and Jailhouse Rock.