Back to Exhibition

Hornung preliminary winner poses for her picture, 1948

Hornung preliminary winner poses for her picture, 1948

Excerpt from the article "Brewery Backs First Extended Video Beauty Contest: New Show a radical departure in brewery television advertising"

In Philadelphia the Jacob Hornung Brewing Company is relying on a new type program to sell its Hornung Beer and Londonberry Ale to both home and tavern television viewers. The Company's new video show -- Hornung Television Beauty Parade -- a 13 week, once weekly evening offering, is the first continuing beauty contest in video history as well as a radical departure from the sports, news, variety,  and disc jockey format, so popular with the brewing industry.

Original source of the image and text: The American Brewer, August, 1948, p.30

Collection: Free Library of Philadelphia, Serials Section

Research by Rich Wagner.

share:
Back to Exhibition